How I Use ChatGPT for Guerrilla Marketing — The 2025 Playbook
2025-10-16
Guerrilla marketing isn’t about budget — it’s about presence.
It’s the art of showing up where attention already exists and bending it in your direction.
In 2025, ChatGPT is the ultimate sidekick for that.
Here’s how I use it daily to make Don’t Follow Back (the no-login, no-risk tool that shows who doesn’t follow you back on Instagram) feel like it’s everywhere — without running a single ad.
1. Prompt It Like an Employee, Not a Magic 8-Ball
I don’t ask “what should I post?”
I tell it:
“You’re my marketing assistant. I’m about to drop into a Reddit thread about creators burning out.
Write me a 3-sentence reply that adds real value and ends with a one-line mention of Don’t Follow Back. Keep it natural, not salesy.”
ChatGPT gives me five angles.
I choose one, tweak tone, and post.
That’s how I can reply to multiple threads per day without sounding copy-pasted.
2. Use It to Scout Conversations
Guerrilla marketing = timing.
I ask:
“What are today’s trending questions on Reddit or Threads around social media, marketing, or creator burnout?”
Even without browsing data, it can generate topic maps — things people tend to discuss daily.
I search those manually and drop into the active ones.
That’s how hijacks stay relevant instead of random.
3. Build Hooks and Captions Fast
Hooks sell the scroll.
I feed ChatGPT the base idea and get 10 caption options instantly.
Example:
Prompt: “Write five short captions for a meme about cleaning your follower list.”
Response:
– “They didn’t unfollow you — they just freed up space for better energy.”
– “Unfollow fatigue is real. Run your audit.”
– “Keep it tidy. Keep it petty.”
I take one, re-word it in my tone, post it.
Ten minutes = one week of content.
4. Draft Replies That Sound Human
Every comment thread is a mini stage.
I tell it:
“Give me a witty one-liner reply that sounds like a human who’s slightly sarcastic but helpful.”
That’s how I maintain the faceless snarky voice of the brand without burning out.
It keeps tone consistent even when I’m juggling multiple accounts.
5. Turn Threads into Scripts
If a comment or hijack gets traction, I paste it back into ChatGPT and say:
“Turn this into a 15-second reel script.
Keep the same humor and rhythm.”
Boom — I’ve got a short-form video script with a call to action already built in.
6. Brainstorm Micro-Copy for Conversion
When I updated the DFB site, I used ChatGPT to test button and CTA language:
Prompt:
“Rewrite this call-to-action in 10 variations that feel urgent but trustworthy: ‘Unlock for $3.’”
It gave me:
- “Instantly see results — $3”
- “Get your list now — safe & verified”
- “Reveal your unfollowers — no risk”
A/B-testing those lines doubled conversions overnight.
7. Generate Meme Concepts and Post Templates
Prompt:
“Give me meme ideas about creators realizing who unfollowed them.”
It spits out 20 setups using trending formats — crying clips, “what do you mean 😭,” surprised faces.
I shoot or caption them in my style.
Result: 20+ reels ready for the week with consistent energy.
8. Use It to Predict Audience Reactions
Before I post, I’ll ask:
“If I drop this meme tonight, what kind of reactions will I get — positive, negative, skeptical?”
It’s not psychic, but it reminds me which phrases could trigger pushback or engagement.
Guerrilla marketing thrives on polarity — ChatGPT helps me plan for it instead of getting blindsided.
9. Repurpose Content Across Platforms
Once a post hits on Reddit or Threads, I ask:
“Rewrite this for TikTok / Instagram caption format / LinkedIn storytelling tone.”
That’s how I turn one viral comment into a week of multi-platform content without sounding repetitive.
10. Keep a “Hijack Log”
I paste every thread and reply prompt into a single chat titled “Hijack Archive.”
This becomes my database of tone, hooks, and taglines I can reuse later.
ChatGPT acts like a searchable memory — I can ask:
“Find me the last reply where I used the phrase ‘age of the hijack.’ Rewrite it for a different subreddit.”
It recalls instantly, saving hours.
11. Measure, Adapt, Iterate
Every few days I ask:
“Summarize which of my last 10 posts would attract the most engagement and why.”
It analyzes tone, humor, and structure.
That pattern recognition tells me where to double down next.
12. Why It Works
Guerrilla marketing relies on:
- Speed — get there first
- Volume — show up often
- Tone — sound human
- Consistency — stay visible
ChatGPT lets me scale all four without losing the human edge.
Wrap-Up
AI doesn’t replace creativity — it removes friction so you can use it more often.
That’s guerrilla marketing at its core: low cost, high presence, high wit.
If you see me pop up in random threads dropping lines about follower audits or unfollow memes, now you know how I’m doing it — one prompt at a time.
Don’t Follow Back — built with human instincts, fueled by AI hustle.