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Instagram Follow-Back Ratio — What It Means & How to Check Yours

2025-10-31

Your follow-back ratio shows how many of the accounts you follow also follow you back.
It’s one of the easiest ways to spot “ghost follows” or low-engagement accounts that clutter your feed.

What is a follow-back ratio?

Formula:

followers ÷ following = ratio

Example: if you follow 1,200 people and 600 follow you back, your ratio is 0.5 (50%) — balanced but improvable.

Why it matters

  • High ratio (80–100%) → tight, engaged network
  • Moderate ratio (50–80%) → typical for creators or small businesses
  • Low ratio (<50%) → you might be following too many inactive or one-way accounts

A low ratio doesn’t mean you’re doing anything wrong — it’s just a sign your feed may need cleanup.

How to calculate yours instantly

Use our free Follow-Back Ratio Calculator:
👉 Check your ratio →

No login. No app installs.
Just enter your follower counts and see your score, grade, and cleanup tips.

Next: Track unfollowers over time

Once you know your ratio, go deeper —
See who unfollowed you using your official Instagram export (no password required).


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