Analyze Instagram content and comments from export records

Direct content records

Media JSON supplies type and timestamp evidence

The full-export adapter inventories supported JSON under your_instagram_activity/media. It collects timestamps for posts, reels, stories, and archived posts when the record structure is recognized.

Those timestamps support counts and observed date windows. They do not automatically supply reach, impressions, views, engagement, audience demographics, or whether the content is still publicly visible.

Derived content metrics

Cadence and format mix are transparent calculations

Content totals count the timestamp rows by supported format. Monthly cadence groups those timestamps by UTC month, includes zero months inside the observed range, and reports the most active of the latest twelve observed months when enough data exists.

The longest publishing gap is the whole-day difference between consecutive observed content timestamps. Format mix divides posts, reels, and stories by published-format total; archived posts are excluded from that percentage.

Direct records: 48 posts, 12 reels, 90 stories, 5 archived
Derived published total: 150
Derived format mix: 32% posts, 8% reels, 60% stories
Archived records are counted separately

Direct comment records

Comment rows can contain text, owner, and time

The importer reads comments/post_comments_N.json files and extracts the supported Comment value, Media Owner, and Time. It merges numbered files and retains the comment rows represented in the export.

A row can lack comment text while still containing an owner or timestamp. Comment Explorer searches the supported exported comment records; it does not search private-message bodies.

Derived comment metrics

Top accounts and concentration are grouped summaries

The report normalizes the listed Media Owner, counts comments per owner, sorts the groups, and can show the top accounts. Top-five concentration divides comments assigned to the five largest groups by total comment rows.

This describes where exported comments were placed. It does not measure the account relationship, the recipient response, sentiment, influence, or the reason for commenting.

Direct exported comment rows: 80
Rows grouped to the top five owners: 31
Derived top-five concentration: 38.8%

Business insights

Reach and interaction metrics require separate source files

Business or creator exports can include past_instagram_insights files with fields such as reach, impressions, profile visits, follows, saves, likes, comments, shares, or link taps. Those values are direct only when the corresponding row and label are present.

The analyzer never substitutes content counts for reach or estimates missing business metrics. Account type, date range, and platform export changes can determine whether those files exist.

Coverage and joins

Date ranges and username changes limit interpretation

A short export range can make cadence, gaps, and concentration unrepresentative of longer behavior. Missing months outside the observed range are not filled with zero.

Account-related groupings use exported usernames. Renames, deletion, deactivation, and missing owner values can split or obscure groups. The report keeps those limitations attached to derived findings.

Questions

Common questions

Keep exploring

Related guides and tools

• Advanced Insights overview

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• Privacy and account history

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• Advertiser activity data

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• Instagram export troubleshooting

  Fix missing comment, media, or business insight categories.